You no longer need to pay a guru or expert to get your Airbnb listing professionally audited. Claude Opus 4.6 — the latest AI model from Anthropic — can analyze your listing and provide actionable advice that will earn you extra money right away.

I'm going to show you exactly how to do this yourself, for free.

How It Works

Here's the simple process:

  1. Go to claude.ai and make sure you're using Opus 4.6 (the most intelligent model)
  2. Copy your Airbnb listing URL
  3. Paste it into Claude with this prompt: "Provide me with a listing audit and give me actionable advice to optimize the listing for max bookings."

That's it. Claude will fetch your listing, analyze it, and give you a professional audit.

What Claude Catches (That You Miss)

When I tested this on a random listing in Broken Bow, Oklahoma, Claude identified several critical issues:

1. Title Problems

The title read like a features checklist: "Luxury Cabin | Pool | Hot Tub | Game Room." Claude pointed out that in a market like Broken Bow where every luxury cabin lists these same features, you're blending into the noise rather than standing out.

Claude's recommendation: Lead with property name and emotional hook. Example: "Birch Hollow — Seven-Story Luxury Compound with Pool, Pickleball & Privacy."

2. Description Issues

  • No emotional hook in the opening
  • No guest avatar targeting (Who is this for?)
  • Emoji overload (Airbnb actually recommends against this)
  • Pool heating costs buried in fine print

3. Photo Strategy

Claude identified that the lead photo should show the full backyard oasis, not just one angle. It also recommended lifestyle shots — people using the fire pit, relaxing in the hot tub — to help guests envision themselves there.

(Pro tip: I built an app called SnapSTR that uses AI to add people to your photos naturally. Check it out.)

4. Pricing & Competitive Gaps

Claude analyzed the pricing structure and identified competitive gaps in the market. It even caught that the pet policy could be better positioned to capture a niche segment.

Going Deeper: Writing Your Title & Description

Once you have the audit, you can ask Claude to rewrite your title and description based on your ideal guest. This is where it gets powerful.

I prompted Claude: "Please create a new title and description that appeals to the ideal guest."

Within seconds, it generated a complete rewrite — not just bullet points, but persuasive copy that speaks to the emotional motivations of the target audience.

Important Notes:

  • Airbnb titles are limited to 50 characters, so you'll need to trim Claude's suggestions
  • Avoid using symbols like dots and slashes that Airbnb filters out
  • The model isn't specifically trained on Airbnb's formatting rules, so you'll need to adapt the output

But the strategic insight is what matters — and that's what Claude delivers.

Why This Matters

Writing a listing title and description isn't just about listing features. It's an exercise in copywriting. You're not selling specs — you're selling an experience.

What's going to make someone book your property is an emotional description that resonates with their ideal vacation. When your title and description speak directly to your ideal guest, they'll know it's for them — and they'll book.

Get the Custom Prompts

I've refined these prompts over hundreds of listings. If you join the STR Booster Community (free), you'll get access to my full prompt library for listing optimization, ideal guest persona creation, and more.

AI is a game-changer for STR operators. The question is: are you using it?

Want help optimizing your listing? Book a free discovery call and we'll walk through your listing together.